Jin Soon Choi on Men Getting MAN-icured

The first time I went to the salon to get a manicure at age 17, I was incredibly nervous and uncomfortable. I felt as though I didn't belong there, that a nail salon was a place only for women. Men don't do these things, at least that's the social stigma that's ingrained in men at a young age. I was afraid to be judged and I had no idea what to do or expect when I got there. In the end, no one cared, everyone was incredibly friendly, I enjoyed it, and I even came out with a small sense of accomplishment. Since then society and gender norms have definitely progressed, but how much?

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Candle Wax: The Perfect Blend

Our candles are made handmade in Los Angeles and poured with care one at a time. The decision to use a blend of Soy + Paraffin wax was made to take advantage of the benefits belonging to each type. Soy wax lets our candles last longer and burn cleaner without soot. Having paraffin in addition to soy allows the candle to get the maximum scent throw for your smelling pleasure!

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Made for Men: Make-up

Men care about their appearance more than we are made to think. We struggle with blemishes and acne just as much as women do. In fact as teens, boys struggle with acne even more than girls because of a surplus of hormones and over production of oil. So where are our beauty products, not only to cover, but also to enhance our appearance? Yes there has been a huge growth in skincare and beauty products marketed towards men, but not make-up specifically. This is because men using make-up is still considered "Unproper."

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The Idea: Unproper

The concept for UNPROPER started in New York with the idea of creating candles that appealed to men. We love lighting candles when we entertain guests or are winding down for the evening with a glass of wine. However, we noticed a lack of affordable candles that didn't smell like vanilla, roses or apples. Although there are candles with unique "masculine" scents, they usually come from luxury brands that also come with a hefty price tag.

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